Big Brain Battle
Why this exists
The internet has more opinions than it knows what to do with. What it lacks is consequence. Big Brain Battle puts two articles in a room and makes you pick one. No hedging. No "both make valid points." One wins.
How it works
Each battle pairs two articles on the same idea, issue, or territory. You read the takes, you vote. The winner gains Score; the loser drops. Score is an Elo-style number that moves after every battle — it's a record of how ideas perform over time against real competition, not an algorithm's guess at engagement.
What gets in
Five categories: AI & Automation, Business, Culture, Technology, Marketing. The pieces that make it in are opinionated, well-argued, and have something to lose. Not everything that goes viral. Not hot takes for the sake of traffic. Articles that actually commit to a position.
The curation
I pick everything. Matt Robinson — strategist, founder, thirty years in digital and brand. My selection criteria: would I send this to someone I respect and say "you should read this"? If not, it doesn't go in the arena.
The Power Rankings
Every article that has ever entered a battle lives on the leaderboard, sorted by Score. The top of the list is the all-time record — ideas that have beaten everything they have faced. Worth a browse.
One last thing
If you've read something that belongs here, submit it. I read every suggestion.